Marketing Literature

Whether printed or digital (only), marketing literature plays a crucial role in the development of any business. We are expert at the creation of top-level messaging and the design of a variety of material.

We have been developing and producing professional, fit-for-purpose and high quality marketing and corporate literature since 2006, and have it down to a fine art.

Material we can originate includes but is not limited to:

  • Corporate brochures
  • Product brochures and flyers
  • ‘At a glance’ fact sheets/cards
  • Application notes and case studies
  • Hand-outs for trade shows

Why is marketing literature so important? Your sales professionals need material to support what they do and your stands at trade shows need brochures and leaflets. In addition, your directors, investors and other stakeholders deserve quality corporate literature.

So, how is Declaration different from any other agency offering to develop marketing literature? First and foremost we can take ownership of the entire process; from establishing the top-level marketing messages through to the delivery of printed material (if required). We create and then build to a flat plan; one which strikes the perfect balance between artwork, photography and copy.

As with any of our marketing support services, we factor in:

  • The intended audiences and their expectations
  • Where and when calls to action should be made
  • The ideal longevity of the material, and
  • Material/copy re-use (with your other marketing collateral)

Regarding graphics, artwork and print and delivery (if applicable) we can either work with your in-house people or your preferred suppliers. Alternatively, we have a trusted network of specialists upon which we can call.

Moreover, if you are also taking advantage of our other services, we can assure a consistent and professional tone-of-voice and a strong corporate brand/identity across all of your marketing collateral.

In summary, by combining our engineering, technical copywriting and marketing experiences, we can take full responsibility for the design and production of your printed and digital media. The results will be high-impact and strike the appropriate balance of technical features and end-user benefits depending on the target audience.