Keep your customers, investors, stakeholders and employees informed. Let them know about contract wins, product launches and new services, plus trade shows at which you will be exhibiting.
Newsletters, whether printed or digital, are essential if you want to keep on top of your external and internal communications. However, they need to be far more than just a brief memo or email – they must serve as a standalone piece of marketing collateral.
Most companies see value in newsletters and e-newsletters, and typically set out with good intentions to produce quality material. However, maintaining consistent quality, producing new/interesting content and adhering to the intended publishing frequency can become challenging.
Having worked on a leading technical trade press publication we know all about the generation and presentation of informative content, and working to rigid publishing schedules. Accordingly, we are the ideal partner to help you with – or take full ownership – of your newsletters.
As with any of our marketing support services, we factor in:
- The intended audiences and their expectations
- Where and when calls to action should be made
- The ideal longevity of the material, and
- Material/copy re-use (with your other marketing collateral)
Regarding graphics, artwork and print and delivery (if applicable) we can either work with your in-house people or your preferred suppliers. Alternatively, we have a trusted network of specialists upon which we can call.
Moreover, if you are also taking advantage of our other services, we can ensure a consistent and professional tone-of-voice and a strong corporate brand/identity across all of your marketing collateral.